About Simple

Here’s where we started: kind to you, and your skin, since 1960. Born way back then in the hands of a British doctor – our attitude to beauty is still the same. Kindness is at the heart of everything we do – but – we’re about so much more. As trusted sensitive skin experts, we’re committed to keeping you and your skin looking (and feeling!) its best, starting with clean, uncomplicated products that downright love your skin and the planet too. So what do we mean by clean beauty, exactly? Well, we say no way to harsh ingredients, colours and chemicals known to upset your skin, because what we leave out is just as important as what we put in.  Clean beauty is also about being kind to animals. Yep, we’re super proud to be globally PETA-certified cruelty free – and this is just the start. We’re working on getting vegan certification on our products, too. Yasss! And what about our packaging? We always try our best to use packaging made from recycled materials and we’re getting better each year!